There are a million things you could focus on – customer acquisition, retention, sales, marketing, hiring, accounting, technology – the list goes on and on.
But at the end of the day you only need two things to stay in business…
- Deliver value
- Make a profit
If your customers aren’t getting value they’re not going to stay customers for very long. Conversely, if your services are valuable but you’re charging too little and not turning a profit… you’ll just keep burning money, or go out of business.
Simple as that.
Now the reason I’m writing this is because we often get requests from people looking to start a new venture using our software. They have no customers and no plan for getting them… but they do want to set up a perfectly automated system that integrates with all their tools and cuts out every last bit of manual labor.
Sometimes they even pay us extra to get custom modules and integrations for streamlining their future business.
I totally understand that. But most of the time when all is said and done, and we’ve helped them get set up, their accounts will sit idle. From there it’s only a matter of time till I get that dreaded “subscription canceled” email.
Because without clients they’re not getting value from a client management tool like SPP.
So that got me thinking.
How can we help people become successful with our software?
The more I thought about it, the more I realized that you don’t really need fancy software when you’re starting out … not even our software for that matter.
You don’t need to automate and optimize every part of a business before you actually have one.
In fact, there’s immense value in talking to clients 1-on-1 on the phone, via Skype or email. Same for delivering services in a more manual way.
Get a feel for your customers. Figure out what they want and the best way to deliver it to them. Then automate and scale.
Because once you’re up an running it’s actually pretty easy to switch to a more powerful SEO client management system like ServiceProivderPRO.